If summer is your off-season, you don’t have to resign yourself to slumps in revenue. Using the right small business marketing strategy can help you increase sales – and there are many ways that you can take advantage of the summer months to introduce some creative marketing ideas that will help you grow your small business.

The process of setting up an ecommerce business model involves a lot of steps and planning, but there are four simple tactics you can do to ensure your ecommerce company’s success.

Want to know how to set up a small business advertising campaign? In this article, we’ve identified nine essential steps.

A major concern of many ecommerce business owners is shopping cart abandonment. That’s when a customer puts an item in an online shopping cart and never completes a transaction. But by becoming more familiar with how to diagnose and avoid them, you'll be closing more sales.

January is a great time to think ahead and plan goals for the upcoming year. It's also a great time to analyze the past year and think of ways to improve what didn't work out so well. Find out more about How to Change Setbacks into Success.

With ecommerce making up the majority of the way that shoppers buy during the holiday season, having a marketing strategy that incorporates holiday benefits for buying online can be a great way to entice and persuade shoppers to buy from you.

Black Friday is just around the corner, and for many business owners (small and large) it’s the most profitable time of year. Ready to get your piece of the pie this November? It starts, and ends with optimizing your website. Learn the most effective SEO tips to strengthen your brand, achieve higher sales and surpass your ecommerce dreams!

When you are thinking about ways to improve your business and meet your bottom line, you might not think about social media as the way to go at first. However, there is nothing more important for a business in the 21st century to understand than the fact that social media is the name of the marketing game.

So, you’ve put together a beautiful eCommerce store and are eagerly anticipating traffic to start trickling in. At this point, many eCommerce merchants start to realize that, without doing the right types of marketing, this traffic may never come.

For many businesses, summer is generally the slowest season for online marketing. The sensation of summertime can cause consumers and merchants to shy away from spending time and money online and more in the sun. Do not let this discourage you! Summer can bring new opportunities and business growth, if you carefully select effective strategies that will help keep online users engaged on the web. Explore this blog to learn the top four marketing strategies that could boost your business with more traffic and/or sales this summer!