At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.
If your business is not using email marketing to create brand loyalty, then you're missing an opportunity. Here are seven strategies to get you started.

When a potential customer visits your store, adds items to their cart, and begins to checkout, but doesn't finish - that's called an abandoned cart.
Abandoned carts are a pretty big problem for most merchants - and one of the most effective ways to recover them is with a series of emails triggered to the potential customer after they abandon.
Let's look at some ways to minimize annoyance with abandoned cart emails.

A complete introduction to all the meta tags a webmaster may need when creating or optimising a webpage for SEO.
Everything will be covered here, including: Title Tag, Meta Description, Alt-Text for images, Canonical Tag, Noindex, Nofollow, H1 – H6 tags, Robots Meta Tag and the Social Meta Tags.

The new year is coming. How will you be changing up your marketing strategy for 2017? This post draws inspiration from top small business leaders that you can use.

For many businesses, summer can be a slow season. The majority of customers are busy on vacation and enjoying their time off. While one approach to this decrease in business is to use the time for your own vacation, store renovations, etc., sometimes all it takes to spur summer sales is a unique marketing strategy. Here are some great ideas to help your business beat the Summer Slump.

Web optimization is a vital part of web development and maintenance but also something often overlooked by webmasters. Just think of the money you can save, and how it can potentially help increase your readership and traffic when they are properly done. If you have not done any optimization to your website (or blog) so far or merely curious how it can help speed up your site, please take a look at this list of optimization tips we’ve put together.

Ever wondered why the first result you get when you type "Harry Potter" on Amazon is an Amazon instant video? Or how does Apple know how to recommend Ipads, Iphones, when you merely type "ip" in the search box? Or why is it that those big brand names return search results so fast? The answer is simple. These very successful companies realized how important search is to engage their users. They continuously invest in search technology to optimize both their user experience and promote their own chosen product at the same time.

Consumers like to spend money during November and December. Businesses spend more too, distributing profits and budgets to prepare for Uncle Sam. The biggest sale season of the year is coming sooner and sooner, have your site been well prepared for it? Make your organization’s year-end giving initiative count by following these simple rules.

In order to make a significant income from your online business, you need an email service. You'll use email to make offers to your subscribers. But which one should you use?

Discouraged by the abandoned carts on your ecommerce site?

Shopping cart abandonment remains a major ecommerce concern. To help manage this problem, here are tips to help significantly lower shopping cart abandonment.