A major concern of many ecommerce business owners is shopping cart abandonment. That’s when a customer puts an item in an online shopping cart and never completes a transaction. But by becoming more familiar with how to diagnose and avoid them, you'll be closing more sales.

January is a great time to think ahead and plan goals for the upcoming year. It's also a great time to analyze the past year and think of ways to improve what didn't work out so well. Find out more about How to Change Setbacks into Success.

With ecommerce making up the majority of the way that shoppers buy during the holiday season, having a marketing strategy that incorporates holiday benefits for buying online can be a great way to entice and persuade shoppers to buy from you.

Black Friday is just around the corner, and for many business owners (small and large) it’s the most profitable time of year. Ready to get your piece of the pie this November? It starts, and ends with optimizing your website. Learn the most effective SEO tips to strengthen your brand, achieve higher sales and surpass your ecommerce dreams!

When you are thinking about ways to improve your business and meet your bottom line, you might not think about social media as the way to go at first. However, there is nothing more important for a business in the 21st century to understand than the fact that social media is the name of the marketing game.

So, you’ve put together a beautiful eCommerce store and are eagerly anticipating traffic to start trickling in. At this point, many eCommerce merchants start to realize that, without doing the right types of marketing, this traffic may never come.

For many businesses, summer is generally the slowest season for online marketing. The sensation of summertime can cause consumers and merchants to shy away from spending time and money online and more in the sun. Do not let this discourage you! Summer can bring new opportunities and business growth, if you carefully select effective strategies that will help keep online users engaged on the web. Explore this blog to learn the top four marketing strategies that could boost your business with more traffic and/or sales this summer!

The holiday season usually puts retailers in the black, but as the recession drags on, retailers have seen a slump in their holiday sales. With consumers buying fewer and less expensive gifts, creating homemade decorations, and downsizing their holiday parties, retailers find it difficult to achieve pre-recession sales numbers.

The new year is coming. How will you be changing up your marketing strategy for 2017? This post draws inspiration from top small business leaders that you can use.

For many businesses, summer can be a slow season. The majority of customers are busy on vacation and enjoying their time off. While one approach to this decrease in business is to use the time for your own vacation, store renovations, etc., sometimes all it takes to spur summer sales is a unique marketing strategy. Here are some great ideas to help your business beat the Summer Slump.