At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.
If your business is not using email marketing to create brand loyalty, then you're missing an opportunity. Here are seven strategies to get you started.

When a potential customer visits your store, adds items to their cart, and begins to checkout, but doesn't finish - that's called an abandoned cart.
Abandoned carts are a pretty big problem for most merchants - and one of the most effective ways to recover them is with a series of emails triggered to the potential customer after they abandon.
Let's look at some ways to minimize annoyance with abandoned cart emails.

For many businesses, summer can be a slow season. The majority of customers are busy on vacation and enjoying their time off. While one approach to this decrease in business is to use the time for your own vacation, store renovations, etc., sometimes all it takes to spur summer sales is a unique marketing strategy. Here are some great ideas to help your business beat the Summer Slump.

In order to make a significant income from your online business, you need an email service. You'll use email to make offers to your subscribers. But which one should you use?

Should you be using email marketing?

How do you stay in touch with your existing customer base? Do you have a database of customer email addresses? Are you taking full advantage of this information? Need to communicate to your customer’s on a recurring basis? Do you have a new product or service to announce?