Daily Archives : July, 2014

Why Your Business Needs a Blog

Jul 25, 2014 ThomH E-commerce ecommerce, marketing
Many people don’t realize the importance of having a blog on their website to boost their online presence. Actually a blog can drive both online traffic and actual customers to your business.
Not only is it beneficial for marketing/SEO purposes but also for the user experience allowing you to gain trust from your readers and a chance to prove your expertise within your industry and area.
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Best Practices for Sending Multiple Daily Deals & Emails

Jul 17, 2014 ThomH E-commerce ecommerce, marketing
Since 66% of all deal purchases come from email, sending daily deal emails to alert your customers of what you have to offer is incredibly important. Email is not the only channel where daily deals convert, but it's the primary hub for conversions.
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Cross-Sells and Upsells: What is the Difference?

Jul 1, 2014 ThomH E-commerce ecommerce, marketing
Cross selling and upselling are both part of the prominent category known as suggestive selling. Cross selling involves the sale of products that are different or unrelated, whereas upselling means building an existing sale into something bigger or better by adding on features or upgrades.
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