Standing out from the competition is challenging, especially if you are just starting your business. Chances are, there are plenty of companies that have been doing what your company does for years, and they have already figured out how to earn and maintain a customer base.

There should not be any doubt about the significance of fast loading websites.
You cannot ignore speed if you want to see your website ranking high in Google and other search engines. Although it helps in SERP, ranking but also contributes to enhanced user experience and reduced bounce rate.