CS-Cart: Comparing Email Marketing Services

Nov 4, 2015 Gomby E-commerce ecommerce, email marketing, marketing

In order to make a significant income from your online business, you need an email service. You'll use email to make offers to your subscribers.
But which one should you use?
Here I'll discuss 5 email services. There are dozens, if not hundreds, of others. Read through this list of email services and you’ll get an idea of what the major services offer.

Mailchimp

Mailchimp is seductive, because it's free for up to 2000 names. For this reason, this is where many people start. Mailchimp is fairly easy to use, but it's almost impossible to segment your list by event or free download and then send your newsletter out to multiple segments. That's because they don't offer you the ability to create multiple webforms that subscribe people to multiple lists. You can use their templates or your own.

Constant Contact

Constant Contact is free for 60 days for up to 100 contacts. This is like a free trial period. It has a business focus and excellent support. You can use their templates or your own and their templates come highly recommended. It’s easy to use, but if you need help, they offer a list of expert “partners” in their marketplace who offer customized assistance for a fee. Constant Contact comes with 3 free webforms that let you segment your list. For more, you need to purchase a third-party service called Formstack at $29/month.

iContact

iContact’s free trial is for 30 days for up to 400 emails to up to 100 email addresses. It was recently taken over by another company, Vocus. They offer a 20% discount for non-profit organizations. Their plans allow you to send to your total list up to 6 times per month, after that there are additional charges. You can have as many webforms and lists as you want.

AWeber

AWeber offers lots of features, like A/B testing and easy segmenting. However, they allow affiliate marketing, so many marketers use them. I find their system awkward to use but their support is excellent. They offer unlimited webforms.

Mad Mimi

This email marketing service helps you create great-looking campaigns and better track your marketing efforts. Mad Mimi lets you have unlimited lists and webforms, has a fantastic free option–up to 2500 subscribers and 12,500 emails each month (that would be 5 newsletters in a month). Mad Mimi provides excellent customer service. 

 

Other issues

There are many other issues to consider. How is the service? Can subscribers change their email address on their own or do you have to do it manually? Can you import HTML code? Can you do A/B testing to test email variations? I've mentioned the issue of multiple webforms. I use this feature extensively, but not everyone needs it. So you have to judge the features based on your needs and how you market your online business.

 

Prices

You can compare prices here:

  Up to 500 Up to 2500 Up to 5000
iContact 14 29 47
Constant Contact 15 30 50
aWeber 19 29 49
MailChimp Free up to 2000 30 50
MadMimi free up to 2500/12,500 16 27

 

source: changetheworldmarketing.com


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