Summer time is often dreaded in the sales and marketing world due to the inevitable slow down in sales that is often experienced. Although there are exceptions depending on the industry, most businesses do experience this.
We’re here to talk about some ways to make the most of this time, instead of just waiting for it to end. Smart marketers take advantage of downtime opportunities as well as their busy times. Here are 5 marketing tips to help make the most of the summer sales slow down.
Social media doesn’t slow down in any season. We recommend that you use this slower sales time to improve your social media presence. Reach out to influences in your niche, engage with followers, post more content. If it is appropriate, consider a contest or a social campaign through Facebook. These are powerful strategies to increase your presence and attract attention and leads for your brand. Try a new social network. For example if you only have a Facebook business page, consider Twitter or YouTube. Getting more active on social media will naturally create more leads and opportunities.
Currently around 100 million people watch videos online each day. Video Marketing is one stream of marketing that has recently gotten so popular that 64% of marketers are expecting that video will dominate their strategies in the future. Has your business used video as a marketing medium? Maybe now is your chance! Taking advantage of this time to try new things with your business can help your business become more versatile. You have the opportunity to see what works for your business and what doesn’t.
Does your blog or website need revamping? When is the last time you went throught your email list? Delete old or invalid email addresses, and if you really want your email list to reach its full potential, segment your list to be sure the right content is getting to the right people. Clean up your social media profiles, making sure that all your information is current and your brand imaging is consistent across all online platforms.
A fun promotion or special offer is one way to cure suffering sales in your business. But you don’t have to panic and start giving everything away. Remember, seasonal dips are temporary, for things will get back to normal before you know it. One easy way to implement a promotion is by using Constant Contact’s Coupon feature which provides an easy way to generate sales with a timely offer.
It’s never too early to start planning new product releases and marketing campaigns. This is a great opportunity to learn, to experiment, to test out new marketing tips and to strengthen relationships with loyal customers.
No one likes the slow times, but they do happen. The trick is to take advantage of down time and use it to your advantage. Implement some of these tricks to help keep your business going during summer months.