One term you are starting to hear more of in the world of online business is Repurposing. It’s really not new though! You create content for social media, for your blog, your webinars and more. All this content creation can become overwhelming at times. To manage the load, start repurposing now. Repurposing allows you to get more mileage out of each piece of your content.
Another reason to repurpose your content is that it has a very short productive lifespan on the internet.
So where do you start?
The first step in repurposing your content is to take stock of what you have. In my work with entrepreneurs, they frequently tell me they have "a ton" of content. So I’m excited to get started making it work for them and then I hear, “But I need to find it.” Did you feel my high spirits just crash? So let’s start at the starting line:
Dig all of your content out of your hard drive and have a look at it. Here is what you need to consider for each piece:
You should also review your past published content and look at which content performed the best. In other words, which content got the most engagement in terms of traffic, comments, shares, and so on. Take a good look at this content and ask yourself why it performed so well. Use this information to create new content. This high-performing content should be given first priority in repurposing. It worked before and it’s likely that it will work again.
By now, you should have a decent list of content to start repurposing.
The list of ideas is extensive and with proper planning and attention, you can repurpose just about every piece of content you’ve created. The key is to make small changes to your content so that you’re providing relevant information and value to your audience.
Having a repurposing strategy is just one way to take your content marketing to the next level. It makes the most of your assets and saves you valuable time, energy, and money.