Black Friday is just around the corner, and for many business owners (small and large) it’s the most profitable time of year. Ready to get your piece of the pie this November? It starts, and ends with optimizing your website. Learn the most effective SEO tips to strengthen your brand, achieve higher sales and surpass your ecommerce dreams!

When you are thinking about ways to improve your business and meet your bottom line, you might not think about social media as the way to go at first. However, there is nothing more important for a business in the 21st century to understand than the fact that social media is the name of the marketing game.

So, you’ve put together a beautiful eCommerce store and are eagerly anticipating traffic to start trickling in. At this point, many eCommerce merchants start to realize that, without doing the right types of marketing, this traffic may never come.

For many businesses, summer is generally the slowest season for online marketing. The sensation of summertime can cause consumers and merchants to shy away from spending time and money online and more in the sun. Do not let this discourage you! Summer can bring new opportunities and business growth, if you carefully select effective strategies that will help keep online users engaged on the web. Explore this blog to learn the top four marketing strategies that could boost your business with more traffic and/or sales this summer!

The holiday season usually puts retailers in the black, but as the recession drags on, retailers have seen a slump in their holiday sales. With consumers buying fewer and less expensive gifts, creating homemade decorations, and downsizing their holiday parties, retailers find it difficult to achieve pre-recession sales numbers.

At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.
If your business is not using email marketing to create brand loyalty, then you're missing an opportunity. Here are seven strategies to get you started.

When a potential customer visits your store, adds items to their cart, and begins to checkout, but doesn't finish - that's called an abandoned cart.
Abandoned carts are a pretty big problem for most merchants - and one of the most effective ways to recover them is with a series of emails triggered to the potential customer after they abandon.
Let's look at some ways to minimize annoyance with abandoned cart emails.

The new year is coming. How will you be changing up your marketing strategy for 2017? This post draws inspiration from top small business leaders that you can use.

For many businesses, summer can be a slow season. The majority of customers are busy on vacation and enjoying their time off. While one approach to this decrease in business is to use the time for your own vacation, store renovations, etc., sometimes all it takes to spur summer sales is a unique marketing strategy. Here are some great ideas to help your business beat the Summer Slump.

Ever wondered why the first result you get when you type "Harry Potter" on Amazon is an Amazon instant video? Or how does Apple know how to recommend Ipads, Iphones, when you merely type "ip" in the search box? Or why is it that those big brand names return search results so fast? The answer is simple. These very successful companies realized how important search is to engage their users. They continuously invest in search technology to optimize both their user experience and promote their own chosen product at the same time.