Daily Archives : January, 2016
Ever wondered why the first result you get when you type "Harry Potter" on Amazon is an Amazon instant video? Or how does Apple know how to recommend Ipads, Iphones, when you merely type "ip" in the search box? Or why is it that those big brand names return search results so fast? The answer is simple. These very successful companies realized how important search is to engage their users. They continuously invest in search technology to optimize both their user experience and promote their own chosen product at the same time.