Daily Archives : August, 2014
As a quick reminder it’s best to think of SEO as part of your marketing. Sometimes it will make sense to do something that doesn’t help your SEO efforts and perhaps even hurts them a bit, because it helps your overall marketing. You don’t want to get lost in the details.
Also keep in mind that the keywords you target set the stage for everything else. Pages don’t just rank. They rank for specific queries or keyword phrases. Your choice in keywords should be focused on what ultimately provides the most benefit for your business. Targeting a word like “free” may bring lots of traffic, but that traffic won’t be looking to spend any money.