Author Archives : Gomby

CS-Cart: What Is Layaway - Pros & Cons

May 24, 2017 Gomby E-commerce ecommerce, marketing

The holiday season usually puts retailers in the black, but as the recession drags on, retailers have seen a slump in their holiday sales. With consumers buying fewer and less expensive gifts, creating homemade decorations, and downsizing their holiday parties, retailers find it difficult to achieve pre-recession sales numbers.

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CS-Cart SEO: How to Acquire Higher Quality Backlinks

Apr 27, 2017 Gomby SEO guide, seo

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links. Not trying to put words in Google’s mouth, but I would venture to say that links are the most important and powerful part of SEO.

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CS-Cart: Ideas to Improve Brand Loyalty Through Email Marketing

Mar 30, 2017 Gomby E-commerce ecommerce, email marketing

At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.
If your business is not using email marketing to create brand loyalty, then you're missing an opportunity. Here are seven strategies to get you started.

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CS-Cart: How ecommerce marketers can create a winning cart abandonment email

Feb 22, 2017 Gomby E-commerce ecommerce, email marketing

When a potential customer visits your store, adds items to their cart, and begins to checkout, but doesn't finish - that's called an abandoned cart.
Abandoned carts are a pretty big problem for most merchants - and one of the most effective ways to recover them is with a series of emails triggered to the potential customer after they abandon.
Let's look at some ways to minimize annoyance with abandoned cart emails.

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CS-Cart: The definitive guide to Search and Social Meta Tags

Jan 4, 2017 Gomby SEO guide, seo, social media

A complete introduction to all the meta tags a webmaster may need when creating or optimising a webpage for SEO.
Everything will be covered here, including: Title Tag, Meta Description, Alt-Text for images, Canonical Tag, Noindex, Nofollow, H1 – H6 tags, Robots Meta Tag and the Social Meta Tags.

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CS-Cart: Update Your Marketing Strategy for 2017

Nov 17, 2016 Gomby E-commerce ecommerce, marketing
The new year is coming. How will you be changing up your marketing strategy for 2017? This post draws inspiration from top small business leaders that you can use.
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CS-Cart: Great Summer Marketing Strategies

Jul 12, 2016 Gomby E-commerce ecommerce, email marketing, marketing
For many businesses, summer can be a slow season. The majority of customers are busy on vacation and enjoying their time off. While one approach to this decrease in business is to use the time for your own vacation, store renovations, etc., sometimes all it takes to spur summer sales is a unique marketing strategy. Here are some great ideas to help your business beat the Summer Slump.
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CS-Cart: Ultimate Guide To Web Optimization

Feb 24, 2016 Gomby SEO guide, seo
Web optimization is a vital part of web development and maintenance but also something often overlooked by webmasters. Just think of the money you can save, and how it can potentially help increase your readership and traffic when they are properly done. If you have not done any optimization to your website (or blog) so far or merely curious how it can help speed up your site, please take a look at this list of optimization tips we’ve put together.
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CS-Cart: Tips to Power-Up Your Site Search

Jan 27, 2016 Gomby E-commerce ecommerce, marketing
Ever wondered why the first result you get when you type "Harry Potter" on Amazon is an Amazon instant video? Or how does Apple know how to recommend Ipads, Iphones, when you merely type "ip" in the search box? Or why is it that those big brand names return search results so fast? The answer is simple. These very successful companies realized how important search is to engage their users. They continuously invest in search technology to optimize both their user experience and promote their own chosen product at the same time.
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CS-Cart: Strategies to Boost End-of-Year Sales

Dec 9, 2015 Gomby E-commerce ecommerce, marketing
Consumers like to spend money during November and December. Businesses spend more too, distributing profits and budgets to prepare for Uncle Sam. The biggest sale season of the year is coming sooner and sooner, have your site been well prepared for it? Make your organization’s year-end giving initiative count by following these simple rules.
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