Author Archives : Gomby
The holiday season usually puts retailers in the black, but as the recession drags on, retailers have seen a slump in their holiday sales. With consumers buying fewer and less expensive gifts, creating homemade decorations, and downsizing their holiday parties, retailers find it difficult to achieve pre-recession sales numbers.
Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links. Not trying to put words in Google’s mouth, but I would venture to say that links are the most important and powerful part of SEO.
At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.
If your business is not using email marketing to create brand loyalty, then you're missing an opportunity. Here are seven strategies to get you started.
When a potential customer visits your store, adds items to their cart, and begins to checkout, but doesn't finish - that's called an abandoned cart.
Abandoned carts are a pretty big problem for most merchants - and one of the most effective ways to recover them is with a series of emails triggered to the potential customer after they abandon.
Let's look at some ways to minimize annoyance with abandoned cart emails.
A complete introduction to all the meta tags a webmaster may need when creating or optimising a webpage for SEO.
Everything will be covered here, including: Title Tag, Meta Description, Alt-Text for images, Canonical Tag, Noindex, Nofollow, H1 – H6 tags, Robots Meta Tag and the Social Meta Tags.