Author Archives : ThomH

CS-Cart: What are Predictive text and Suggestive search?

Sep 11, 2015 ThomH General ecommerce
Harnessing the power of site search data can guide conversion optimisation and enhance the user experience. Most consumers will abandon a website if a relevant result is not returned after an initial query. This research proves the importance of offering a comprehensive on-site search experience to ensure that visitors are offered relevant results for just about any query.
Read more

Responsive Web Design: What It Is and How To Use It ...

Oct 24, 2014 ThomH General ecommerce
Have you asked yourself, “What is responsive Web design?” Responsive Web design is an approach whereby a designer creates a Web page that “responds to” or resizes itself depending on the type of device it is being seen through.  That could be an oversized desktop computer monitor, a laptop, a 10-inch tablet, a 7-inch tablet, or a 4-inch smartphone screen.
Read more

Web Ecommerce: Where To Begin?

Aug 22, 2014 ThomH E-commerce ecommerce, marketing
Everything small business owners need to know about starting an e-commerce website, plus the pros and cons of running an online business. With more consumers shopping online than ever before, businesses that want to boost their bottom lines must get in on the action.
Read more

Why Your Business Needs a Blog

Jul 25, 2014 ThomH E-commerce ecommerce, marketing
Many people don’t realize the importance of having a blog on their website to boost their online presence. Actually a blog can drive both online traffic and actual customers to your business.
Not only is it beneficial for marketing/SEO purposes but also for the user experience allowing you to gain trust from your readers and a chance to prove your expertise within your industry and area.
Read more

Best Practices for Sending Multiple Daily Deals & Emails

Jul 17, 2014 ThomH E-commerce ecommerce, marketing
Since 66% of all deal purchases come from email, sending daily deal emails to alert your customers of what you have to offer is incredibly important. Email is not the only channel where daily deals convert, but it's the primary hub for conversions.
Read more

Cross-Sells and Upsells: What is the Difference?

Jul 1, 2014 ThomH E-commerce ecommerce, marketing
Cross selling and upselling are both part of the prominent category known as suggestive selling. Cross selling involves the sale of products that are different or unrelated, whereas upselling means building an existing sale into something bigger or better by adding on features or upgrades.
Read more

CS-Cart add-on modules & benefits

Jun 16, 2014 ThomH E-commerce ecommerce
In addition to the functionality delivered by CS-Cart's internal add-ons, an extensive set of features which can be implemented in a CS-Cart based store is provided in the form of add-on modules. These are software components which can be purchased separately, installed in CS-Cart root and linked to the system.
Read more