CS-Cart: What are Predictive text and Suggestive search?

Sep 11, 2015 ThomH General ecommerce
Harnessing the power of site search data can guide conversion optimisation and enhance the user experience. Most consumers will abandon a website if a relevant result is not returned after an initial query. This research proves the importance of offering a comprehensive on-site search experience to ensure that visitors are offered relevant results for just about any query.
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CS-Cart: Starting Email Marketing - Things You Need To Know

Aug 19, 2015 Gomby E-commerce ecommerce, email marketing, marketing

Should you be using email marketing?

How do you stay in touch with your existing customer base? Do you have a database of customer email addresses? Are you taking full advantage of this information? Need to communicate to your customer’s on a recurring basis? Do you have a new product or service to announce?

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CS-Cart: Google is favoring MOBILE-FRIENDLY sites

Apr 30, 2015 Gomby SEO guide, seo

Is your website mobile-friendly? If not, don't be surprised if its ranking plummets on Google search results.

"Mobilegeddon" is here, and websites that aren't mobile-friendly will suffer from the latest Google apocalypse. The search giant is officially updating its algorithms on April 21 to favor websites that look and perform better on mobile devices, making them appear higher on search results.

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CS-Cart: Google Webmaster SEO Guidelines For Beginners

Mar 2, 2015 Gomby SEO guide, seo
After launching a new site online it can be a hassle dealing with marketing efforts and the typical SEO practices but just creating a Sitemap is not always going to be enough to see quick results. If you want Google to crawl through your website there are a number of ideas you should understand. Many of the ideas may seem like common sense but keep each of these steps in mind after launching a new project online.
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CS-Cart Blogging For Need or For Greed

Nov 28, 2014 Gomby E-commerce ecommerce, marketing
Are you thinking about starting a blog right now or in the near future? Well, what's taking you so long? Its important to know your reasons for starting your own blog. There are millions of blogs out there, however just because there are lots of them, it doesn't mean that each and every blog is doing well financially. It's common knowledge that you can make money blogging, however do not allow greed to overshadow your main purpose. Greed can ultimately lead to your site's downfall if you are not careful.
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Responsive Web Design: What It Is and How To Use It ...

Oct 24, 2014 ThomH General ecommerce
Have you asked yourself, “What is responsive Web design?” Responsive Web design is an approach whereby a designer creates a Web page that “responds to” or resizes itself depending on the type of device it is being seen through.  That could be an oversized desktop computer monitor, a laptop, a 10-inch tablet, a 7-inch tablet, or a 4-inch smartphone screen.
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CS-Cart Beginner’s Guide to SEO: Best Practices 3/3

Sep 10, 2014 Gomby SEO guide, seo

Now it’s time to look at link building, which as much as anything will determine where your pages rank for different queries.

We’ll also take a look at analytics so you can understand how your SEO efforts have been working and gain insights into how to improve them. Unless you’re measuring results you’re basically throwing things into the wind and hoping they land where you want. Analytics will let us know which way the wind is blowing and point us to jet streams to so our SEO lands where we want.

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Web Ecommerce: Where To Begin?

Aug 22, 2014 ThomH E-commerce ecommerce, marketing
Everything small business owners need to know about starting an e-commerce website, plus the pros and cons of running an online business. With more consumers shopping online than ever before, businesses that want to boost their bottom lines must get in on the action.
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CS-Cart Beginner’s Guide to SEO: Best Practices 2/3

Aug 4, 2014 Gomby SEO guide, seo

As a quick reminder it’s best to think of SEO as part of your marketing. Sometimes it will make sense to do something that doesn’t help your SEO efforts and perhaps even hurts them a bit, because it helps your overall marketing. You don’t want to get lost in the details.

Also keep in mind that the keywords you target set the stage for everything else. Pages don’t just rank. They rank for specific queries or keyword phrases. Your choice in keywords should be focused on what ultimately provides the most benefit for your business. Targeting a word like “free” may bring lots of traffic, but that traffic won’t be looking to spend any money.

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Why Your Business Needs a Blog

Jul 25, 2014 ThomH E-commerce ecommerce, marketing
Many people don’t realize the importance of having a blog on their website to boost their online presence. Actually a blog can drive both online traffic and actual customers to your business.
Not only is it beneficial for marketing/SEO purposes but also for the user experience allowing you to gain trust from your readers and a chance to prove your expertise within your industry and area.
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