Should you be using email marketing?
How do you stay in touch with your existing customer base? Do you have a database of customer email addresses? Are you taking full advantage of this information? Need to communicate to your customer’s on a recurring basis? Do you have a new product or service to announce?
Is your website mobile-friendly? If not, don't be surprised if its ranking plummets on Google search results.
"Mobilegeddon" is here, and websites that aren't mobile-friendly will suffer from the latest Google apocalypse. The search giant is officially updating its algorithms on April 21 to favor websites that look and perform better on mobile devices, making them appear higher on search results.
Now it’s time to look at link building, which as much as anything will determine where your pages rank for different queries.
We’ll also take a look at analytics so you can understand how your SEO efforts have been working and gain insights into how to improve them. Unless you’re measuring results you’re basically throwing things into the wind and hoping they land where you want. Analytics will let us know which way the wind is blowing and point us to jet streams to so our SEO lands where we want.
As a quick reminder it’s best to think of SEO as part of your marketing. Sometimes it will make sense to do something that doesn’t help your SEO efforts and perhaps even hurts them a bit, because it helps your overall marketing. You don’t want to get lost in the details.
Also keep in mind that the keywords you target set the stage for everything else. Pages don’t just rank. They rank for specific queries or keyword phrases. Your choice in keywords should be focused on what ultimately provides the most benefit for your business. Targeting a word like “free” may bring lots of traffic, but that traffic won’t be looking to spend any money.
Not only is it beneficial for marketing/SEO purposes but also for the user experience allowing you to gain trust from your readers and a chance to prove your expertise within your industry and area.